Big data from dynamic pricing: A smart approach to tourism demand forecasting
نویسندگان
چکیده
Suppliers of tourist services continuously generate big data on ask prices. We suggest using this information, in the form a price index, to forecast occupation rates for virtually any time-space frame, provided that there are sufficient number decision makers “sharing” their pricing strategies web. Our approach guarantees great transparency and replicability, as from OTAs do not depend search interfaces can facilitate intelligent interactions between territory its inhabitants, thus providing starting point smart decision-making process. show it is possible obtain noticeable increase forecasting performance by including proposed leading indicator (price index) into set explanatory variables, even with very simple model specifications. findings offer new research direction field tourism demand leveraging supply side.
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ژورنال
عنوان ژورنال: International Journal of Forecasting
سال: 2021
ISSN: ['1872-8200', '0169-2070']
DOI: https://doi.org/10.1016/j.ijforecast.2020.11.006